Japanese design giant,Showa Gakuin, has created a logo for their new pizza box brand, which will debut at the upcoming 2016 Tokyo Food & Drink Expo (TFED) in late March.
The logo is based on the traditional Japanese design, with the Japanese word “jiro” (pronounced “jig-roo”) written over it.
Showa Gakuten is the parent company of the company behind the brand.
The pizza box logo will be the first to feature the Japanese words “Jiro” and “gourmet” in addition to the company’s name.
According to the website, the pizza box will feature a design based on Showa’s iconic mascot, the bunny, which was designed by Hiroaki Shimamura and Hiroshi Usui of the Showa Design Group, along with illustrator Nobuyuki Shimano.
The Showa design team, which includes designer Nobuyoshi Tanaka, also included illustrator Masahiro Tsuruga, a member of the creative team behind the logo for the Gamera character from the TV anime.
“The new logo is also inspired by our family and our friends,” Showa said.
“We hope you enjoy it as much as we enjoyed creating it.”
Showa is the first Japanese company to announce a new logo for its brand.
In 2015, the company introduced a logo inspired by the Japanese language, known as a “kotokori,” or “kite,” with a red and blue kanji for “garden” and a red arrow that indicates the direction of travel.